Sr Manager Loyalty Marketing

About us:

Target is one of the world’s most recognized brands and one of the leading retailers of America.

Fueling the continued success of one of the world’s most beloved and recognized brands, is a distinctly capable, creative and innovative Marketing organization. Target Marketing, is well known for inspiring and surprising guests, we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

As Sr. Manager Loyalty Marketing, You will help drive higher guest engagement and improved guest relationships through Target’s Loyalty Program. To achieve this, you will:

• Lead a team of Marketing professionals enabling the team to achieve at their true potential
• Take ownership and implement Marketing plans and strategies
• Work with the team to deliver pre-agreed business outcomes
• Take up accountability of delivering on business goals / metrics
• Build trusting partnerships with our global teams to effectively deliver on projects
• Work in collaboration with teams in India; both internal Marketing teams as well as non-marketing teams like Technology and Data Sciences.
• As a leader in the Loyalty Marketing team in India you will hire, develop and establish a strong Marketing capability for Target in India
• Utilize your deep Lifecycle Marketing and Customer Relationship Management experience to drive successful a Loyalty Program for Target Corporation
• With your passion for data you will drive Data Analytics, Inferences and Insights efforts to equip Target to develop effective guest engagement tactics
• Deliver insights and analytics that measure our performance and help improve our marketing and media decisions, innovation and specific tactics
• Contribute to executing on the strategic direction and evolution of the Target Circle Program through Life Cycle Marketing
• In partnership with Channel partners and creative teams, you will optimize continued engagement with our Target Circle guests, focusing on key conversion drivers and maximizing guest engagement
• Identify, prioritize and construct actionable guest segments to unlock new opportunities that create value
• Help drive personalized rewards and promotions to drive improved guest engagement
• Help develop compelling messaging that drives behaviors, targeting individual guests across our portfolio of communication channels, which will allow you to drive key metrics for our Loyalty Program

Core responsibilities of this job, are described within this job description. Job duties may change at any time due to business needs.

About You:

• Bachelor’s Degree
• Master’s Degree with specialization in Marketing preferred
• 12+ years’ experience in the Marketing
• 5+ years’ of Customer Lifecycle Marketing /CRM experience
• 5+ years’ experience of managing high performance teams
• Ability to interpret data to strategize Marketing tactics
• Knowledge and experience of multi-channel targeted marketing
• A passion for data and strong problem-solving skills
• Self-motivated individual with passion for marketing
• Comfortable with ambiguity and ability to navigate complex situations
• Understands critical drivers and set priorities appropriately
• Excellent listening and communication skills
• Great articulation and presentation skills