Media Analyst - Media Planning

About Us:

As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers. At Target, we have a timeless purpose and a proven strategy and that hasn’t happened by accident. Some of the best minds from diverse backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, where Target in India operates as a fully integrated part of Target’s global team and has more than 4,000 team members supporting the company’s global strategy and operations.

Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values diverse backgrounds. We believe your unique perspective is important, and you'll build relationships by being authentic and respectful. At Target, inclusion is part of the core value. We aim to create equitable experiences for all, regardless of their dimensions of difference. As an equal opportunity employer, Target provides diverse opportunities for everyone to grow and win.

Pyramid Overview:

At its core, Roundel is about using Target’s rich insights to create smart, personalized advertising campaigns that bring guests more of the products and offers they love. That moment when guests are prepping for their Target run and see exactly the right online offer at just the right time? That’s Roundel. It works on Target’s platforms, like Target.com and our mobile app, as well as going beyond to connect our partners with guests across more than 150 premium publishers and channels (think: Pinterest, PopSugar and NBC Universal). We work with some of the largest brands and advertising agencies in the world to create a unique experience for our guests’ digital journey.

Role Description :

As a Media Planner, you’ll execute marketing programs across a variety of brands and businesses.  Working at both the account and brand level to implement and activate digital media campaigns: inclusive of building segments, forecasting and booking media placements, building media recommendations and assist in crafting insights based on media campaign performance.  You will provide a high level of customer service to partner teams/clients with effective communication, timely responses to requests, and proactive resolution of potential issues.  With support and guidance from your leader you will build various client or sales deliverables; such as proposals, media approaches, and audience strategies. You will be tasked with understanding and staying up to date on industry trends both in the retails and digital advertising landscape.  Job duties may change at any time due to business needs.

Responsibilities

• Own the media strategy across all teams and ensure campaigns are set up for success.
• Manage, delegate the day to day media executions to ensure adherence to deadlines, media plan changes, creative specs, blocking charts, etc.
• Identify target audiences, and analyze their characteristics, behavior and media habits.
• Define key metrics and work with insights team to build deeper insights into media plans and optimization opportunities.
• Provide informed point of views on recommendations and opportunities on media strategies and tactics.
• Develop a thorough, up to date knowledge of the clients, categories, business and media.
• Support the execution of strategy, provide brand stewardship and maintain strong client satisfaction on assigned accounts

About You

• Minimum college graduation.
• Minimum of 2-4 years of experience, preference in marketing, including digital media planning, across various channels including digital & social;
• Creativity in making recommendations/problem solving.
• Genuine curiosity with how things works; motivated, self-starter
• Ability to interact with all levels of team across Bangalore and Minneapolis
• Creativity in making recommendations/problem solving. Accurate and detail oriented
• Exhibit time management skills and the ability to multi task, manage concurrent projects and work successfully under pressure.
• Strong quantitative and analytical skills along with solid communication skills
• Resourceful and self-starter and motivated
• Proficiency with Microsoft Excel, Word, and PowerPoint; Media Tools knowledge is a must.
• Experience with ad servers, DFP, DCM, Sizmek, etc. and order management tools, Prisma, Operative

Useful Links-

Life at Target- https://india.target.com/

Benefits- https://india.target.com/life-at-target/workplace/benefits

Culture- https://india.target.com/life-at-target/diversity